Clear terms, before you pay.

Project terms

Payment and project confirmation. Strategy & Consultation is US$399, paid in full before the session. Starter (US$500) and Growth (US$800) are paid in full upfront. Complete (US$1,500) and Custom (from US$2,500) are paid 50% upfront and 50% before final handover.

Before paying, you review and accept the project scope, quote and these terms. A receipt is emailed within 24 hours of each payment. Complete and Custom projects also receive a project contract confirming the scope, milestones, revisions and balance payment. Any new or changed terms need separate written agreement.

Work starts after the required payment, scope confirmation and the materials needed to begin. Sending a project brief does not create a paid project or commit you to anything.

Your responsibilities. Please supply accurate information, brand assets you are authorised to use, and the access needed for the work. Never send passwords or card details through the brief form.

Handover. Final editable work and agreed access are handed over once the balance is paid.

Payment, cancellation and refund policy

Payment commitment. Payment reserves project time and authorises the agreed preparation and services, so please review the scope, deliverables, revision allowance, timeline and these terms first.

Refunds. Payments are final and non-refundable, except for verified payment errors or where a refund is required by law. Payment errors include duplicate charges, a charge above the agreed invoice total, or an incorrect charge by our billing system. Only the incorrect amount is refunded, through the original payment method wherever possible.

Cancellation. Subject to applicable law, cancelling, changing your mind, deciding not to proceed, unused services or not providing the required materials or feedback does not entitle you to a refund. Cancelling does not create an obligation to pay for work not yet performed; any further amount due follows the accepted project agreement and the law. To cancel or reschedule, contact me promptly.

Business results. Fees cover the agreed services and deliverables. Sales, leads, bookings and advertising results are not guaranteed, and results below expectations do not on their own make a project eligible for a refund.

Reporting a payment error. Email hello@ashifts.com with your name, invoice number, transaction date, amount and payment confirmation. Never send full card details or security codes.

Concerns and your rights. Please report any missing deliverable or concern in writing so it can be reviewed and put right. Nothing in these terms limits your right to raise a legitimate payment dispute, or any right or remedy that cannot lawfully be excluded.

Delivery and communication

Within 24 hours of your first payment, I contact you to confirm the next steps and what I need to begin.

Typical delivery is 5 to 7 business days for Starter, 8 to 10 for Growth and 10 to 14 for Complete. Custom timelines are agreed after scoping. Strategy includes one 60-minute session at an agreed time, with the direction document normally delivered within 3 business days of the call. These are planning estimates, not guaranteed deadlines, and your schedule starts once payment, content, access and approvals are in.

Please nominate one person to approve the work and send one combined set of feedback per revision round. Late content, access or approvals, extra revisions, changes of direction or problems with external tools can extend delivery; any new date is confirmed with you before work continues. Requested launch dates and call times are subject to confirmation.

Direction, revisions and scope

The creative direction and concepts are presented for your approval before the project moves on. Your written approval confirms the direction for the agreed scope.

Starter and Growth include 3 revision rounds, Complete includes 5 and Custom up to 8, as confirmed in the scope. A round is one combined set of changes to the agreed work. Corrections that bring delivered work in line with the agreed scope are not a change of direction.

A change of direction after you approve the concepts (for example a new offer or audience, or a different visual or structural approach), extra pages, integrations, features, copy or revision rounds are outside the scope. They are quoted, with any effect on the delivery date, for your written approval before the extra work begins.

Strategy covers consultation, page flow and concept direction only, not design, copywriting or development. Platform subscriptions, hosting, paid assets, advertising spend, payment fees and taxes are separate unless expressly included.

Your privacy

How your personal information is collected, used, shared and protected, and your rights, are set out in the separate Privacy Policy.